Photo'perfexion
Anthotype (60 cm x 80 cm)
2015
The work Photo’perfexion consists of a series of eight anthotypes. In the last several years, international cosmetic brands ranging from Givenchy to SmashBox to Revlon have launched new series of products with names such as Photo’perfexion, Camera Ready Dark Spot Correcting, Photo Finish Shadow Primer, Telephoto Face Brush, Photo-Loving Anti-Redness Primer, Photoshoot Budge Proof Foundation, Photo Op Under Eye Brightener, and Photoready 3D Volume. Through the appropriation of these cosmetic products’ titles the work seeks to investigate how the increase of camera referential products impact the understanding of self, and how the broader idea of the “image” materializes in society through the identification with one’s photographable self. Unambiguously referring to an ever-present photographic opportunity, whether the camera is present or not.
The work was exhibited as part of the group exhibition Det Kameraløse Fotografi at Fotografisk Center in Copenhagen, Denmark.
Participating artists: Marianne Engberg, Mads Gamdrup, Nanna Lysholt Hansen, Nicolai Howalt, Myne Søe-Pedersen, Eli Ponsaing, and Rikke Ehlers Nilsson.
Link to press and event
Photo'perfexion
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